Victoria Bitter Has Launched Its First Ever Fragrance Called Thirst

The beloved beer brand Victoria Bitter has launched a fragrance, because why not right?

You can read that again, VB has launched a fragrance called “Thirst. A scent by VB” which essentially will help you smell like the pub even if you haven’t visited it, but in a good pleasant way.

The scent has been described as a bold cologne, made from perfume oil combined with the essence of Australian Super Pride hops, the same used to brew Victoria Bitter. The scent opens with a refreshing combination of bitter citrus, which gives way to floral spice and sweet hoppy accents, with “subtle imaginings” of freshly cut barley. They definitely make smelling like beer sound appealing.

We think this would definitely make a great Father’s Day gift, whether your dad actually enjoys the scent or it's just for laughs. The scent is priced at $25 per 75ml fragrance and is available to purchase at Chemist Warehouse stores nationwide, with limited stock also available at victoriabitter.com.au.