Top 40 Australian Beauty YouTubers & Influencers You Should Follow
Let's talk about Aussie beauty influencers!
Thanks to Tik-Tok, Instagram and Youtube we have a sea of influencers that produce quality content every day! However, all the tips, tricks, guidance and aesthetics can be overwhelming so we've created a list of 40 micro and macro influencers, breaking down what kind of content they offer so you can narrow down who to follow based on what your needs are.
1. Rowi Singh
Based out of Sydney, Rowi Singh is a beauty content creator. Let me just say her looks are an absolute treat to the eye. Every colour scheme, pattern or print you can think of she has delivered a look and yet she keeps on surprising us with innovative looks! Apart from gorgeous make-up she also gives inspiration for fire outfits. Plus, her apartment is an eclectic dream and she shares what she gets wherein case you were also looking for some interior inspo!
Instagram: @rowisingh
Followers: 365,000
2. Kasey Rayton
If soft glam and pastel vibes are your thing, then NSW based Kasey Rayton is your girl! Her beauty tips and fashion inspo are something you can recreate for yourself. I love her dewy make-up looks and how her tutorials are detailed enough for anyone to replicate the look! An added treat is her little puppy that makes a cameo here, which I can confirm will brighten up your day.
Instagram: @kaseyrayton
Instagram Followers: 167,000
Youtube: Kasey Rayton
Youtube Subscribers: 285,000
3. Flex Mami
Flex Mami aka Lillian Ahenkan is a podcaster, fashion guru, entrepreneur, and DJ. Yes, she does it all and does it with finesse!
Lillian offers a little bit of love to make-up, and ALOT of love to SPF - rightly so! My favourite part about her content is her super honest and completely transparent review of products - she won't beat around the bush if the product isn't worth it so you can trust her reviews!
Instagram: @flex.mami
Followers: 156,000
4. Kaycee Hayden
Based in Perth, Kaycee Hayden is an Indigenous Australian content creator who specialises in make-up! Her range is awe-inspiring from everyday looks to extravagant glam she's an expert at them all! She also is a genius at costume make-up so just like you guessed it, her feed is a treat to see! If you have a big event coming up or just looking to explore new make-up styles Kaycee's content will be a smashing addition to your mood boards!
Instagram: @koolbardirose
Followers: 14,500
5.CASSIDY MCGILL
Cassidy personality and aesthetic will brighten up your feed. her channel is a mix of the best fashion and beauty content and weekly vlogs to keep your entertained!
Instagram: @cattcity
Followers: 401,000
6. AJ Clementine
Melbourne-based creative AJ Clementine's extensive repertoire spans from cutesy day looks, all the way to cosplay. AJ even released an eyeshadow palette with Australis in 2020, so you can trust that this beauty queen knows what's up. She's also an advocate for the transgender community and she does a fab job at educating her followers too!
Instagram: @ajclementine_
Followers: 406,000
Tik-tok - @ajclementine
Followers: 1.8 million
7. Rachel Tee Tyler
Based in Sydney, Rachel's eye-liner tutorial has to be one of the best on the internet and is also very satisfying to watch! You know those women who put on eyeliner and a gloss and look expensive? Yup, Rachel is one of them and her tutorials can help you look like one too! She also throws in some skincare and hair tutorials once in a while that is just as handy!
Instagram: @rachelteetyler
Followers: 415,000
8. Maddie Edwards
Maddie Edwards is a triple threat - skincare, beauty and lifestyle influencer from Melbourne. Especially if you suffer from acne or eczema she has some really helpful tips on how to tackle them because she has the same struggles. Love a queen who doesn't gatekeep skincare tips!
She's also a wizard of knowledge when it comes to all things ash lifts and brow lamination. She also vlogs, and who doesn't love a good "day in my life" or GRWM vlog right?
Instagram: @madeleineedwards
Followers: 36,500
9. Chloe Morello
I think Chloe Morello was one of the OG influencers on Instagram, you know the face halo thing everyone uses to get their make-up off? Yup, she's the one that created it. It is a testament to her expertise in all things beauty and lifestyle.
Instagram: @chloemorello
Followers: 1.1 million
Youtube: Chloe Morello
Followers: 2.25 million
10. Martha Kalifatidis
Shot to fame after falling in love on Married At First Sight, now in Sydney has become a very talented make-up artist. No one does lipliner better than her, to be honest, and her super-quick make-up tutorials are super helpful for lazy girls like me! Her sense of humour is also on-point if sarcasm is your thing!
Instagram: marthaa__k
Followers: 634,000
11. Shani Grimmond
Based in Brisbane, Shani Grimmond's content specialises in lifestyle beauty as well as fashion. Her Instagram is the place to be if you're keen for quick beauty how-to guides and her Youtube if you want more detailed longer tutorials. Her content has something for everyone.
Instagram: @shanigrimmond
Followers: 1.4million
Youtube: Shani Grimmon
Subscribers: 1.5 million
12. Lauren Curtis
Lauren Curtis runs a podcast called Mental Makeover and is a beauty influencer. I think her speciality is full-glam looks and the art of mastering glitter and shimmering shadows. She's also on Tik-Tok and her content is hilarious, to say the least!
Instagram: @lozcurits
Followers: 1.2 million
Tiktok: @lozcurits
Followers: 51,400
13. Brittney Saunders
Another influencer veteran in the lot, she's become an absolute professional in spotting a good bargain! Her Youtube playlist included the best budget make-up products you need, drugstore products reviews, and also easy to do make-up tutorials. Plus on her Instagram, she also has some quick and easy makeup tutorial that are perfect for on-the-go people
Instagram: @brittney_saunders
Followers: 608,000
Youtube: Brittney Saunders
Subscribers: 1.05 million
14. Jayme Jo Massoud
Based in Sydney, Jayme Jo Massoud is a professional dancer with an immaculate style. Which of course transfers to her make-up skills. Her Instagram will offer you super-easy makeup tutorials, her hands-on product breakdown series and for my fellow curly girls, she also has tips and advice of how to take care of your gorgeous curls!
Instagram: @jaymejo
Followers: 500,000
Youtube: Jayme Jo
Subscribers: 319,000
15. Zoë Foster Blake
She's the founder to Go-To Skincare so you know she knows what she's talking about when it comes to skincare! From double-cleansing to what your skincare routine should involve - Zoë's content will educate you on skincare 101!
Instagram: zotheysay
Followers: 784,000
16. Zahrah Aliyah
A photographer, content creator and full-time makeup artist, Sydney based Zarah's feed is as exciting and interesting as her life. She has some fun make-up hacks and tips that she shares with her followers including how to highlight and contour brown skin tones and tips for concealing dark circles.
Instagram @zahrahaliyah
Followers: 12,800
Youtube: Zahrah Aliyah
Subscribers: 33,200
17. Rifenstine
Rifenstine has found the sweet spot of dramatic makeup and comedy and delivers some of the best content on the internet. Her looks are not for the faint-hearted, they are more like transformative bursts of vibrance. In addition to tutorials, her comedy bits are everything!
Instagram: rifenstine
Followers: 59,8000
Tik-Tok: rifenstine
Followers: 2.4 million
Youtube: Rifenstine
Subscribers: 220,000
18. Jaz Hand
Jaz Hand knows how to get around a good highlighter pop! She's a pro at making simple makeup choices look perfect. Red lips, faux freckles and getting the natural glow with highlighters - she's got you!
Instagram: @makeupby_jaz
Followers: 371,000
Youtube: Jaz Hand
Followers: 591,000
19. Esther Joseph
Esther Joseph is the pro at elegant glam and loves to play around with pops of colour. If you're looking to add some colour to your looks, Esther's content is what you need to check out!
Instagram: @mstopacjay
Followers: 2,044
20. Kaydee Kyle-Taylor
As one of the leading First Nation makeup artists, her talent speaks for itself! She caters to BIPOC clientele, she has mastered everything from a classic smokey winged liner to super editorial looks that look like their straight out of a Euphoria episode.
Instagram: @ithinksheafreak
Followers: 7,523
21. Madison Woolley
Madison is a soft/classic glam expert on how to pick the perfect nude lip, she will guide you to the perfect look for you! Her aesthetic also gives a major vibe. She does fashion hauls, day in the life vlogs, Q&A's and lots more!
Instagram: @madisonwoolley
Followers: 678,000
Youtube: Madison Woolley
Subscribers: 152,000
22. Tina Yong
It's very clear through Tina Yong’s content that she's very passionate about make-up, lifestyle and travel and pours her love for it into the content to make. Not only is her content helpful it's also very wholesome to watch!
Instagram: @tina_yong
Followers: 199,000
Youtube: @makeupbytinayong
Subscribers: 2.5 million
23. Makeup By Michael Finch
Michael's content is vibrant, colourful and definitely visually stimulating! Glam should be Michael's middle name!
Instagram: @michaelfinch
Followers: 489,000
Youtube: Michael Finch
Subscribers: 898,000
24. Nikka Joy
Head to toe make-up channel, no other content to distract you. You can find reviews, tutorials, get ready with me videos, favourites, swatches and celebrity recreations to different make-up looks.
Instagram: @nikkiajoy
Followers: 150,000
Youtube: Nikka Joy
Subscribers: 726,364
25. Britney Lee Saunders
Britney's content has PERSONALITY, she bonds with her followers through her long chats, comedy skits and even karaoke beauty tutorials! She also has her own skincare line NKD - all at the age of 23, how impressive!
Instagram: @brittney_saunders
Followers: 608,000
Youtuber: beautybybritneyx
Subscribers: 1.05 million
26. Karissa Pukas
Originally from Canada, Karissa now lives in Central Coast, Australia and creates content from beauty, fashion and lifestyle topics. Her style of content seems very interactive even though it's not live - her personality really shines through her content! She also highlights eco trends and sustainable beauty choices. So much so that she launched her very own vegan false eyelashes!
Instagram: @karissapuka
Followers: 304,000
Youtube: Karissa Pukas
Subscribers: 710,000
27. Nonny Mulholland
Nonny's area of expertise is her tutorials and product reviews. She is also a full-time model so you get a sneak peek into her glamorous life! She's said "I just enjoy sharing beauty products I use regularly or that I love, and it's second nature for me to share my experience"
Instagram: @nonnymulholland
Followers: 26,600
28. Ashira Paraskevas
Ashira Paraskevas prides herself in guiding more bi-racial women in finding their identity and rightly so! Helping her followers embrace what makes them unique. I'm here for it! She's all about encouraging self-acceptance and self-love as well as giving tips on how to cope with anxiety and mental health along with beauty content.
Instagram: @ashparaskevas
Followers: 60,700
29. Christina Sikalias
Christina started off as a makeup artist, with a star-studded clientele including Kylie Jenner and Eva Longoria. The Melbournian gained popularity through her masterclasses and also through her own beauty line - Christina Sikalias Beauty.
Instagram: Christina Sikalias
Follower: 632,000
30. Stella Tu
Stella Tu is a Melbourne-based make-up artist that specialises in editorial, bridal, special occasion and runway looks and also runs her own beauty supply store business, Tu and Kit, which caters to fellow makeup artists. Lots of interesting content to share!
Instagram: @stellatumakeup
Followers: 104,000
31. Tanielle Jai
Tanielle is one of the most popular make-up artists in Australia with her signature being glowy, bronzed makeup and beachy waves - an absolutely loved looked by Aussies. She's also launching a beauty brand of her own so keep a watch out!
Instagram: @taniellejaimua
Followers: 323,000
32. Anabelle Ussher
If you like your make-up and want a source to keep up with make-up trends Anabelle is your girl! She keeps you informed with all the latest, greatest makeup and skincare products in the market right now. She's also dipped her toe in beauty journalism, addressing topics such as the lack of foundation colour diversity among Australian beauty retailers as well.
Instagram: @anabelle_ussher
Followers: 3,246
33. Valerie Marie-Lourdes
She claims to be Australia’s most inclusive makeup artist, what I love most about her page is that she has documented her journey to being a successful make-up artist that can act as inspiration to aspiring make-up artists as well! She also has the best tips to help you embrace your natural hair - gorgeous gorgeous girls take care of their curls!
Instagram: @marielou.makeup
Followers: 6,055
34. Jules Robinson
Ah another great content creator born from the most dramatic season of MAFS. Jules feed is a mixed bag, from mum content, body positivity to beauty tips that can help you achieve a face as radiant as hers! Plus, we need more red-head influencers in Australia!
Instagram: @julesrobinson82
Followers: 749,000
35. Max May
Max May is not just a great beauty influencer he's also a respected make-up artist in the Australian entertainment industry. So you know his content is professional level too! He's a great account to follow to keep up with the viral tips and trends in the beauty industry!
Instagram: @maxmade
Followers: 66, 800
36. ANIA MILCZARCZYK
She has one of the best non-makeup make-up looks amongst Australian influencers. The subtle glow, fluffy eyebrows, perfect amount of rosy cheeks! Everything is just * chefs kiss *
Instagram: @aniamilczarczyk,
Followers: 199,000
37. BROOKELLE MCKENZIE
Dramatic looks and glam faces are sure to make your feed more exciting! Brookelle can do it all from plump Bratz doll lips to Coachella eyes. She's always on top of the new trends and “it” products. Brookelle is your girl if you're into colour and sparkle, her feed ranges from everything from the classics to serious Halloween inspo.
Instagram: @bybrookelle
Followers: 912,000
38.SAMMY ROBINSON
In contrast to her glamourous lifestyle, her content is quite down-to-earth content that is an easy watch! Her expertise lies in mixing drug-store finds with high-end products to produce the best results. There's a reason 700k+ people follow her content!
Instagram:@sammyrobinson
Followers: 665,000
Youtube: @Sammy Robinson
Subscribers: 710,000
39. SARA CRAMPTON
Sara is a household name in the fashion and beauty industry of Australia. She's more a minimal natural look gal, so you can find lots of looks you can recreate for your everyday routine. Luxury brands like YSL also love to work with her aesthetic!
Instagram: @harperandharley
Followers: 536,000
40. ELEANOR PENDLETON
You know the cult-favourite site Gritty Pretty? Eleanor is the genius behind it! With a beauty magazine and website that she can curate content for, Eleanor knows all the latest editorial approved trends, products and looks!
Instagram: @eleanorpendleton,
Followers: 98,000 followers.
If you’re keen we also have a list of fitness influencers that you have to follow for the best workout inspo and tips! Plus, these are the fashion trends in 2022 that you need to add to your wardrobe!